Marketing leader · Austin, Texas

I build the story, strategy, and momentum behind destination brands.

I launch brands and lead campaigns that connect strategy, creative, and live experiences—from Las Vegas nightlife to COTALAND at Circuit of The Americas.

View selected work View resume
COTALAND attractions and guests at golden hour
Palindrome roller coaster at COTALAND
Featured launch COTALAND brand launch Circuit of The Americas · 2026

Selected work

Turning complex launches into clear, compelling guest stories.

01 / COTALAND

Launching a destination brand

I launched the COTALAND brand and planned the campaigns around its opening. My role connected campaign strategy, creative direction, paid media, ticketing, creators, and guest communications from pre-opening through launch weekend.

  • Launch strategy
  • Paid and owned media
  • PR and creators
  • Experiential
Challenge

Build awareness and demand for a brand-new destination while the park, products, and guest journey were still taking shape.

Leadership

Coordinated leadership, Operations, PR, Entertainment, creative partners, and the marketing team around campaign priorities and event delivery.

Execution and impact

Built the social audience from zero to 28,000+. Managed a $2M+ annual marketing budget and a specialist and intern. Developed run-of-show schedules, media shot lists, preview invitations, and check-in communications for launch events.

Watch launch recap 01 ↗Watch launch recap 02 ↗

02 / COTALAND

A connected campaign system

Led launch campaigns across paid media, social, email, website, the consumer app, outdoor advertising, and creator partnerships. Connected ticket and pass messaging with guest communications and in-park signage so each channel supported the same launch story.

  • Campaign architecture
  • Lifecycle marketing
  • Guest journey

03 / HOSPITALITY

Culture-forward destination marketing

Planned campaigns for leading DJ residencies and major event weekends, including Super Bowl, WrestleMania, and Formula 1. At Fontainebleau, oversaw a $2M+ annual budget and generated millions in ticket and table sales through LIV Nightclub and LIV Beach marketing.

  • Brand partnerships
  • Influencer strategy
  • Event marketing

Featured attraction launch · COTALAND

Hot Lap. The crown jewel.

Launching COTALAND’s signature experience

Hot Lap puts guests in the passenger seat of a performance vehicle with a professional driver on Circuit of The Americas, home of the Formula 1 United States Grand Prix. Real acceleration, braking, and high-speed cornering make the track itself part of the attraction.

Explore Hot Lap on COTALAND.com ↗

My role

Led the attraction’s launch marketing as part of the broader COTALAND rollout, connecting campaign strategy, guest-facing messaging, and promotional creative. Coordinated the Hot Lap drone shoot and video end-card direction with the production team.

This 30-second launch film introduces the experience and closes with a booking call to action.

Campaigns in motion

Live moments. Lasting brand stories.

Selected campaign and recap creative from LIV and Fontainebleau. My role spanned campaign planning, creative direction, media buying, and coordination with artists, agencies, resort teams, and the internal design and marketing team. Production was a collaborative effort.

David Guetta residency launch

Campaign creative introducing a headline residency and building demand around its launch.

David Guetta residency recap

Recap storytelling extending the live experience into social content.

WrestleMania weekend

Event-led marketing connecting a major destination weekend with the venue experience.

LIV Beach seasonal opening

Opening campaign and recap creative for a new season of daytime entertainment.

Fontainebleau anniversary

Celebration content bringing the resort brand and live experience together.

Out-of-home advertising

Putting the campaign on the street.

OOH campaigns for LIV brought artist residencies and event programming into the Las Vegas landscape through building wraps, large-format digital displays, airport placements, roadside billboards, and mobile placements.

My role connected media planning and buying with campaign strategy and creative direction, coordinating design teams and media partners to carry the venue’s brand and talent messaging across formats.

David Guetta LIV campaign on a curved exterior digital display
David Guetta · Large-format digital display
David Guetta LIV campaign on a digital display at a heavily trafficked airport placement
David Guetta · High-traffic airport placement
LIV and David Guetta campaign on a roadside billboard near Las Vegas Boulevard
David Guetta · Highway billboard
Alesso LIV creative on a building wrap near MGM Grand
Alesso · Building wrap
Tiësto LIV residency creative on an outdoor display
Tiësto · Residency campaign
LIV EDC event lineup on a mobile billboard truck
LIV · EDC mobile billboard

Campaign creative and design

From photo shoot to finished campaign.

I led photo shoots to capture campaign imagery, handed the assets off to a designer, and oversaw execution of the finished creative. This work connected the campaign idea with the photography, brand presentation, and final promotional materials.

My contribution: shoot leadership, designer handoff, and creative oversight. Graphic design was executed by the design team.

COTALAND · Grand opening promotional graphic

COTALAND · Grand opening

Launch creative connecting the park brand, opening date, and ticket call to action.

LIV · Tiësto promotional graphic

LIV · Tiësto

Artist-led event creative built around a clear talent hierarchy and immediate event messaging.

LIV · Disco Lines promotional graphic

LIV · Disco Lines

Residency creative organizing multiple dates and venues into one campaign asset.

LIV · Galantis promotional graphic

LIV · Galantis

Event promotion combining artist imagery with LIV’s visual identity.

Hakkasan · FISHER race weekend promotional graphic

Hakkasan · FISHER race weekend

Race-weekend creative connecting a headline artist with the destination event.

Nowhere · Lauren Alaina promotional graphic

Nowhere · Lauren Alaina

Live-performance creative bringing artist imagery, venue identity, and event details together.

How I work

Strategy that survives contact with the real world.

01

Brand and campaign strategy

Positioning, launch planning, audience strategy, messaging systems, and integrated channel plans.

02

Partnerships and community

Creator programs, cultural partnerships, trade collaborations, media hosting, and local-market relevance.

03

Content and experience

Social, email, web, app, photo and video direction, signage, and guest-facing communications.

04

Cross-functional leadership

Clear priorities, practical workflows, vendor direction, team development, and stakeholder alignment.

Experience

From nightlife campaigns to a full-scale destination launch.

Jun 2026—PresentAustin, Texas

Marketing Manager

COTALAND at Circuit of The Americas

Launched the brand and led integrated pre-opening and grand-opening campaigns across paid media, social, email, web, app, outdoor, PR, and creator partnerships. Manage the annual marketing budget, a specialist and intern, external partners, and event communications.

Mar 2024—Jun 2026Las Vegas, Nevada

Marketing Manager

Fontainebleau Las Vegas

Led strategy, creative direction, media buying, and execution for LIV Nightclub and LIV Beach. Managed the graphic design department, marketing coordinators, and interns; coordinated artist, agency, and resort teams across residency launches and major event campaigns.

2022—2024Las Vegas, Nevada

Marketing Supervisor · Marketing Coordinator

Tao Group Hospitality

Advanced from coordinator to supervisor while shaping local content, influencer relationships, venue storytelling, email, website updates, guest acquisition, and community programming.

2019—2022Las Vegas, Nevada

Member Support Coordinator

Next College Student Athlete

Managed a high-volume portfolio of student-athletes and families, delivering trusted onboarding, relationship management, and ongoing client support.

About

A marketer who understands both the big idea and the work required to ship it.

I’m Hunter Collins, a marketing leader with experience across destination entertainment, nightlife, hospitality, and live events. My work sits at the intersection of brand strategy and execution: building the story, aligning the people, and turning ideas into campaigns guests can actually experience.

After nearly a decade in Las Vegas, I now call the Austin area home. I hold a B.S. in Business Administration, Marketing from the University of Nevada, Las Vegas.

Let’s connect

Building something people will remember?

huntercollins79@gmail.com